Influencer Marketing
Know your Influencer!
One could be looking for someone with a good hand at content. Or one could be wanting a person who can impact tier 2 & tier 3 cities. It’s imperative to realize your brand’s needs and filter & select influencers on the basis of followers, engagement & category.
Celebrity Influencers
They are a notch up everyone else in the category game.
Celebrity influencers help position your brand amidst millions
of prospective customers and stakeholders. Plus, their
humongous popularity pulls more exposure to your business.
In most cases, the mere association of a brand with a celebrity
name works like a charm
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Micro-Influencers
If you want to hit a particular crowd of audience through your
brand, micro-influencers can be your saviour. Their followers are
usually more like a close-knit circle hence, this translates into a
highly targeted engagement. With less investment, they give you
the possibility of building a personal relationship with your
audience.
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Macro-Influencers
These are great content creators, seamless entertainers and
they bring along with them a large number of followers. More or
less, they’re already well-known, hence, ROI is not something
you’d need to be bothered about.
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Nano-Influencers
The unprecedented growth of leveraging influencers has pushed marketers to look for new and unique influencers now, to give themselves an edge over others. With fewer followers, they come handy for small business supports.
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Commoners
In the era of digitization, a common man with a mind for marketing can too be your influencer. Their reach is less impressive than the other categories however, if you’re new to Influencer Marketing and wish to start off on a lower bandwidth, these can be your choice.
